Analytics falls under Woocommerce but with recent updates they have moved its location. Analytics now has its own Tab. You can find it on the left side of the Dashboard, usually under the Woocommerce Tabs. The first option when one clicks Analytics is an Overview of your store. Here you can easily view Total Sales, Net Sales, Orders, Items Sold and other similar information.

You can even filter the information by Month, Year, Day so you can know when are your best months. In addition, you can also view which items sold best during those months. For example, if you are a variety store during the months of December, you may see a rise in Toys and other goods used during the Christmas season. This is for you to make informed decesions reguarding your store that goes beyond e-commerce. This is e-commerce merging with your brick and mortar storages.

There are a myraid of information that can be extracted from this page and it’s relevant subpages including but not limited to:

  • Total Sales, Average Sales
  • Sales By Departments/Categories
  • Best Selling/Lowest Selling Products
  • Sales By Years/Months/Days
  • Sales By Individual Customers

All information can also be exported to CSV or Excel for your accounting needs. An additional function would be stock management. Woocommerce allows detailed stock management by product and those product variations for example if you stock T-Shirts in different colours, it will keep track of the stock of each colour and so forth.

How a stock interface may look

Notice you can view a variety of information such as those items low in stock, out of stock and most in stock. This allows you to easily adjust all your stock for all products.